🖐5 must-haves [website edition]
Social media plays a huge roll in your business's online world, and there are other online funnels, but in the end, everything boils down to your website. An online portal that doesn't necessarily have to be static, nor boring, but functional.
Here are 5 things your website should have in order to properly do its work.
#1: 💌 Contact form
A simple fill-in the blank kind of form would be ideal. Most of the website builders offer one as a default. It should be simple, and ask just the needed fields. Remember that none of us have time to fill a lot of fields. AN alternative would be DMs to your social media channels, but beep in mind that not everyone have the same networks you work in, so that would be a lost lead.
#2: 🧼 Clean Navigation
Put yourself in your audience's shoes. Try to think how to optimize their experience on your website, and make it as simple as possible. Clean, easy navigation means that the user will get to where they wan to, faster.
#3: ☝ Call-to-action
Every page on your website should have a button (or a header) with the goal of that specific page, that being "contact us", or "Get a quote", maybe a "follow us". Letting your users know why was that page created will increase the chances of that action being performed.
#4: 🤖 Clean back-end
A great website is useless, if no-one can find it online.
In the "backend", you can optimize the website's content by performing simple tasks like just adding relevant keywords, or simplifying your content. Google's algorithms are always changing and we should keep up.
In the "backend", you can optimize the website's content by performing simple tasks like just adding relevant keywords, or simplifying your content. Google's algorithms are always changing and we should keep up.
#5: 💃🕺 Get social
All of your social media accounts you are being active in, should be listed on your website. Let your readers know that you can be approach outside your website, and that you also share info. outside your website. (embedding social media posts is also a great way of showing your profiles)